10. PESETA SAM LOTU-IIGA (National—Maungakiekie) Link to this
to the Minister of Broadcasting
What practical steps is the Government taking towards the switch-over to digital television?
Hon Dr JONATHAN COLEMAN (Minister of Broadcasting) Link to this
The Government has established the Digital Switchover Steering Group, which is comprised of representatives from Television New Zealand (TVNZ), Kordia, and Sky television, as well as from the Ministry for Culture and Heritage, the Ministry of Economic Development, and the Ministry of Consumer Affairs. The group has been established to manage the transition from analog to digital television and to advise the Government on issues relating to the switch-over. The group will be responsible for a comprehensive information programme to ensure that the public is fully informed throughout the transition process and that all New Zealanders know exactly what they need to do to switch to digital television.
Peseta Sam Lotu-Iiga Link to this
What else has been happening to drive the uptake of digital television?
Hon Dr JONATHAN COLEMAN Link to this
Last week it was announced that Prime Television would be joining the suite of channels offered on the FreeView platform. The National-led Government has always been keen for Prime Television to be available on FreeView, and earlier this year it held a meeting of the relevant parties to identify the barriers to this happening. I am happy to report that FreeView, Sky television, and Kordia were able to reach a commercial agreement that means Prime Television can now be viewed on both the FreeView satellite and terrestrial platforms. This is a practical measure that will make the uptake of digital TV via the FreeView platform even more attractive to the public.
Brendon BurnsCan the Minister assure the House that he will change his current hands-off approach to his portfolio and plan to use some of the digital dividend to ensure FreeView terrestrial reception extends beyond major centres allowing regional New Zealanders to see their local and other channels without having pay television as their only option?
Hon Dr JONATHAN COLEMAN Link to this
At the moment, we have a discussion document out. It discusses all the options around the future of that digital spectrum and the digital dividend. I am sure we will take all the submissions into account before making any future decisions.
Hon Dr JONATHAN COLEMAN Link to this
A firm date for digital switch-over will be set once the uptake of digital television has reached 75 percent of households or 2012, whichever occurs first. To realise the full economic benefits of digital switch-over, it needs to occur by 2015 at the latest.