8. RUSSELL FAIRBROTHER (Labour) Link to this
to the Minister of Tourism
What initiatives for the development of the tourism industry has he received recently?
Hon DAMIEN O'CONNOR (Minister of Tourism) Link to this
The New Zealand Tourism Strategy 2015 was launched today. The strategy provides a framework for the growth and development of tourism in New Zealand to 2015. The industry has set new targets to boost visitor satisfaction and to increase the amount of money that each and every visitor to this country spends. Implementing the strategy, which is a joint Government and industry initiative, will ensure that tourism is valued as the leading contributor to a sustainable New Zealand in 2015. And can I say that my benchmate Darren Hughes was very enthusiastic about the cover of the document.
Darien FentonHon DAMIEN O'CONNOR Link to this
Sustainability is at the forefront of this Government’s agenda. The strategy sets new targets to help us measure our progress in delivering our ultimate goal, which is sustainable tourism. The strategy encourages the tourism sector to take a lead role in protecting and enhancing our environment. This includes improving energy efficiency and reducing waste.